It was "Love at First Sip" with Contratto Bitter. This old Piemontese company dates back to the 1890s. And it lives on with a new family under Carlo Bocchino and some help from La Spinetta's winemaker, Giorgio Rivetti. Hundred-year-old recipes are slightly updated to keep them healthy and plant-based, so this Bitter is flavored with 24 herbs, spices, roots, and seeds, sweetened with beet sugar, and colored beets and carrots. If you're looking for a more natural alternative to Campari, this is it! Contratto is deliciously bitter and not too sweet for sipping in club soda, Negronis, or straight up.
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